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Research papers

Building store loyalty through employee focus

Can an inward focus on building employee loyalty increase customer loyalty? Based on key research findings, this paper attempts to track the specific initiatives taken by India's largest lifestyle retail chain, Shoppers' Stop, and traces the impact...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Sridevi Rao, Sanjay Badhe
October 26, 2003
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Citation

Rao and Badhe (2003a, October 26). Building store loyalty through employee focus. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/building-store-loyalty-through-employee-focus